EA has just announced today that it's signing an agreement with South Korean company Neowiz & purchasing shares in the company worth $105 million. The two companies collaborated last year on the Korean launch of FIFA Online & have an agreement to develop four more online games for the Asian market. EA will become the second largest shareholder of the company.
Interesting that EA has gone to the trouble & expense of acquiring a stake in a Korean company, but not surprising giving the potential for profits here. Though Japan is the country most foreigners look to when thinking about Asia & gaming, the Korean market is hot hot hot. I'm not sure I'd be looking forward to having some of the overplayed EA franchises foisted on me, but judging by the box art of Korean games available at my local 7-11, South Korean companies at least have premises a titch more exciting than FIFA. Korean company gets capital, EA gets some sort of inspiration for their franchises, everyone wins.
Electronic Arts takes stake in S.Korea Neowiz [Reuters]
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